The Macnamara Blog

Whether you’re the manager of a team or working on a project with a group of staff, there are times when creativity is needed.

And the more of it you can tease out from everyone, the better the results are going to be.

Now, let’s not be mistaken here… creativity is not just a thing for artistic pursuits. It’s about generating fresh ideas, thinking laterally, coming up with unique ways to solve complex problems… regardless of the field you work in.

It’s one thing to have a business mission. It’s another for your staff to live and breathe it. 

Because getting them on board isn’t exactly a walk in the park. 

In fact, less than half of workers in any industry feel strongly connected to their company’s mission, according to Gallup research. 

So how do you communicate your mission in a way that makes your whole team want to jump up and fly the flag? And is it really that important anyway?

It’s time to talk about your office snack situation. Granted, the contents of the level 3 vending machine are probably not high on your agenda.